Jenna noticed a gap in the silk goods market as a consumer. While looking for silk goods for herself, she noticed the styles, colours and prints were simply outdated. After seeing so many products she wasn't satisfied with. Jenna began sewing silk scrunchies while using a stronger elastics so they wouldn’t slip out of your hair, in all the styles she wanted and all the prints. While improving the quality and elevating the look, she automatically grew a huge custom base. The Silk Labs has taken these fundamentals along with community feedback to expand its product offerings beyond silk to become a “one stop” hub for silk goods.